Maximize Pro: Front Page Hero
For the front page hero, which is this section at the very top of the homepage, there are two parts.
2. Content: words & button
To upload or change the photo, go to Appearance > Customize > Header Image. Upload a photo at the recommended size of 1600 x 800px.
For the content, go to Appearance > Widgets and open up the Front Page Hero widget area. Drag a text widget to it. Add your content. For the demo settings, use the text editor portion of the text widget and insert this code: